What I Do as an SEO Copywriter

As an SEO copywriter, I write website content with search engines in mind. I aim to help businesses increase their online visibility and attract more organic traffic. I do this by:

1. Keyword Research:

• Finding the right keywords: I use tools like Google Keyword Planner, Ahrefs, and SEMrush to discover the keywords your target audience uses to search for products, services, or information related to your business.
  • Example: If you’re a local bakery, I’d research keywords like “best bakery in [city name],” “organic bread near me,” “gluten-free cupcakes,” and “birthday cake delivery.”
• Understanding keyword intent: I analyze the intent behind search queries. Are users looking to buy, learn, or find a specific location?
  • Example: The keyword “learn to bake bread” has informational intent, while “buy sourdough starter online” has transactional intent.

2. Writing Website Copy that aligns:

• Creating engaging content: I write website copy that is informative, interesting, and easy to read. I use a conversational tone and focus on providing value to the reader.
  • Example: Instead of simply listing ingredients, describe the aroma of freshly baked bread or share a brief history of the bakery.
• Placing keywords naturally: I strategically place keywords throughout the content, including in headings, subheadings, and body text.
  • Example: “Our delicious bread is baked fresh daily using only the finest ingredients.”
• Improving readability: I use bullet points, numbered lists, and short paragraphs to make the content easy to scan and digest.

3. Optimizing On-Page Elements:

• Meaningful titles and meta descriptions: These are the snippets that appear in search results. I write concise and enticing descriptions that encourage users to click through to your website.
  • Example:
    • Title: “Best Bakery in [City Name] | Freshly Baked Bread, Cakes & Pastries”
    • Meta Description: “Indulge in our mouthwatering and freshly baked Bread, Cakes & Pastries. Order online or visit our Best Bakery in [City Name] today!”
• Optimizing image alt text: I use descriptive alt text for all images on your website, which helps search engines understand the content of the image.
  • Example: Instead of “image1.jpg,” I would use “delicious chocolate chip cookies on a baking sheet.”

4. Building High-Quality Backlinks:

• Earning links from reputable sources: I work on securing backlinks from other websites, such as news sites, blogs, and industry publications. These backlinks signal to search engines that your website is trustworthy and authoritative.
  • Example: I might write guest blog posts for other food-related websites or contact local publications to get your bakery featured in an article.

5. Monitoring and Analyzing Results:

• Tracking website traffic: I use Google Analytics to track website traffic, user behavior, and the performance of SEO efforts.
• Identifying areas for improvement: I analyze the data to identify any areas where your website is underperforming and recommend adjustments to your SEO strategy.

By combining strong writing skills with a deep understanding of search engine algorithms, I help businesses achieve their online marketing goals.